Meeting the FDA and Consumer Mandate

Learn how to successfully respond to better-for-you demands.

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With challenge comes opportunity. Learn how the FDA ban on PHOs presents both.
  • Understand how consumers perceive food claims and which terms they associate more with healthfulness.
  • Meet three distinct shopper segments of bread and what ingredients and/or claims they pay attention to most.
  • Learn the factors contributing to consumers’ potential willingness to spend more on certain products.